In the days of mobile, social, and TV advertising, Google’s Pay-Per-Click AdWords can be perceived as clunky, noninteractive, and dare we say it– boring. The candy brand Snickers shows us that not only can a PPC marketing campaign be fun and engaging, … Continue reading
Four years ago, Shawn Burns, Vice President of Digital Marketing, SAP, was tasked with creating enterprise Web analytics at SAP. The company was running many major Web properties, but lacked a “single source of truth” on Web activity. Before implementing … Continue reading
Big Data was meant to be put into pictures. Think about it, it’s impossible to understand what 2.5 quintillion of something looks like without some sort of picture, image, or video. The human brain simply can’t process that quantity of … Continue reading
There is a Leadership Vacuum Created By a Mismatch Between Digital Expertise And Authority, and it takes a Chief Digital Officer to fill it. CDO’s help building best-in-class organizations by thinking beyond digital CMO functions. They look for opportunities to … Continue reading
The Harvard Business Review believes that nonprofits need to master “Medium” Data before moving on to the complexity and volume of Big Data. When it comes to leveraging large quantities of information, it’s more about an organization’s resources and size … Continue reading
Today, global mobile data traffic is more than 8 times the size of the entire global Internet in 2000, and that number is expected to grow by 2015. The majority of U.S. adults between 18-54 already have smartphones and Business … Continue reading
It’s no surprise that privacy concerns are on the rise as companies collect more and more data about their consumers. The biggest threats to Internet privacy don’t come from criminal hackers, but from legitimate companies (and more broadly, the entire … Continue reading
As IT technologies surrounding Big Data become more advanced and social media continues to dominate new marketing and CRM initiatives, we have to wonder what is the nature of the relationship between these two entities. Social media is about the … Continue reading
What are you in the mood to watch tonight? Chances are, Netflix already knows. Netflix is the largest provider of commercial streaming video programming in the United States, with over 27 million users accessing the service last month alone. The … Continue reading
Looking for a crochet potholder? A mustache necklace? Or maybe a hand-drawn poster? Luckily, Etsy has got you covered. The eclectic e-commerce site specializes in homemade and vintage goods, and over the last 8 years it’s grown to more than … Continue reading
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