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Monthly Archives: January 2012

Royal Caribbean innovates to keep afloat

January 30, 2012

Let’s face it–The cruise industry is struggling. With a weakened economy, budgets are tight, and safety concerns are on the rise ever since an Italian cruise ship sank a couple weeks ago. Carnival, owner of said ship, is facing a … Continue reading →

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Verizon discovers friends matter more than salespeople

January 23, 2012

We’ve all been there, scratching our heads trying to figure out which phone is right for us: Do I really need this feature? Is this feature better on other phones? And is it worth it to spend more money for … Continue reading →

Posted in Case Studies | Replies: 1

Lululemon innovates to be viewed as a way-of-life for its customers

January 16, 2012

Bigger isn’t necessarily better. At least, that’s what  Lululemon Athletica seems to be saying through its highly personalized social  presence. The  company, usually referred to simply as “Lululemon”, sells  yoga-inspired clothing in over 140 locations in the United States and … Continue reading →

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Aldo innovates to attract fashion-savvy customers and their friends

January 9, 2012

In the fashion industry, looks are important. ALDO, a shoes  and accessories company based in Canada, knew that the marketing campaign for  their “A is for ALDO” nail polish line would have to look good if they wanted  to attract … Continue reading →

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