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Monthly Archives: February 2012

Google Privacy Policy Changes: Problem or Opportunity?

February 29, 2012

If you don’t live in a cave, you must have heard about Google’s new privacy policy that goes into effect tomorrow, March 1. In short, Google will treat you as a single user across all their products for “a simpler, more intuitive Google experience.” … Continue reading →

Posted in Reviews | Reply

Social coupons: small business yey or ney?

February 27, 2012

Social couponing has gotten huge. Small business across the country have partnered with companies like Groupon and LivingSocial to offer discounted coupons to consumers, introducing thousands of people to their businesses! The New York Times reported that Groupon promotions were … Continue reading →

Posted in Case Studies | Reply

Google makes it easier to leverage Paid Search for larger advertisers.

February 20, 2012

Who says you can’t teach an old dog new tricks? For over a decade, advertisers have used Google AdWords to create ads based on a set of relevant search words and phrases. When people search on Google, these ads appear … Continue reading →

Posted in Case Studies | Reply

How McDonald’s uses Twitter to #McFail and #McRecover.

February 13, 2012

McDonald’s is a big company, and it has more resources than most businesses can dream of, but that doesn’t mean it’s perfect. Sometimes, even large companies make mistakes in their social content. This begs the question: Can more social media … Continue reading →

Posted in Case Studies | Reply

Cisco goes social and saves big

February 6, 2012

Cisco Systems Inc. is a large company that specializes in electronic devices, and although the company sells the average home user, most of Cisco’s products are sold to large corporations and small businesses. To Cisco, B2B marketing is necessary to … Continue reading →

Posted in Case Studies | Reply

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