HR 2.0, Or How One Company Uses Mobile Apps To Select And Hire Millennial Talent

HR 2.0, Or How One Company Uses Mobile Apps To Select And Hire Millennial TalentDigital media has changed a lot of aspects of how businesses operate— marketing, advertising, and market research to name a few— but what about the hiring process? Most people are aware of LinkedIn, the world’s largest online professional network with more than 150 million members in over 200 countries, but there are plenty of alternatives for finding talent, especially in the creative field.

For example, an agency in Amsterdam called Muse has utilized the fast-growing popularity of the mobile app “Draw Something” to find their next intern for the creative team this summer. It’s perfect for reaching out to a younger generation.

The premise of “Draw Something” is simple: Two players alternate turns between drawing a picture for the other to guess. The person drawing chooses one of three guess words to draw and players receive points if they guess correctly.

Muse believes the key to successful advertising is messages that are as clear as possible. The agency told interested applicants to create a new game using the username “Drawsome Intern” on the mobile app. The applicant who created the most “beautiful” or “genius” drawings could land an internship with the agency over the summer.

By using the app to scope out creative interns, Muse could see how a potential intern responds to what is essentially a simplified version of a real creative assignment. Plus, using an easy-to-access app means that Muse could find younger, more tech-savvy applicants at a lower cost than traditional online networking.

In short, there are plenty of opportunities to look for new talent beyond the traditional realm of online job advertisements and LinkedIn. At the very least, it can help companies branch out and tap into a particular group of digital users in the millennial generation who are open to non-traditional recruitment.

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