When trying to figure out the return on investment of social media, the answer is not in sales. Social media has the ability to reach a variety of customers, maybe more so than traditional forms of media, and this flexibility is what … Continue reading
Garland next to turkeys, tree lights next to pumpkins, and super sales before Thanksgiving—What’s wrong with this picture? This year, American retailers are more aggressive than ever, promoting Christmas sales and special events before Thanksgiving even passes. It’s gotten so … Continue reading
From North Carolina to Massachusetts, Hurricane Sandy’s unyielding wind and rain terrified many citizens who hadn’t seen a storm like this in a while. Professional news reporters gave updates around the clock, but millions of regular people took information sharing … Continue reading
Google AdWords continues to be a major player in internet marketing, but is the power of this tool waning? In his article in The New York Times, titled ‘Small Players Seek an Alternative to the Expense of Pay-Per-Click’, author Darren Dahl … Continue reading
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