Viral marketing dates back to the mid-1990s when marketers wanted to create slogans or taglines that would be passed through word-of-mouth. The latest iteration of “infectious” marketing is the rise of viral video, otherwise known as videos that get shared over and … Continue reading
Marketers love demographics – age, income, geography, gender- all of these characteristics are relatively easy to identify, quantify, and target. The often neglected psychographics are as important as demographics because they highlight the target audiences’ personality and buying habits. Enter Soap Creative, a … Continue reading
How do you make your content “sticker”? Try telling a story. Stories are important because they help us break through the clutter. Users are experiencing information overload, but well-written content with a clear narrative has a better chance of being remembered. In … Continue reading
It’s that time of year again. As another year ends, every magazine, newspaper, and blog will rush to compile the Top 5 (or 10 or 20) predicted trends for 2013. Here at Reach Smarter, we predict what isn’t going to change … Continue reading
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