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Monthly Archives: February 2013

Who are Big Data Experts?

February 25, 2013

As more companies try to make sense of big data, there’s a demand for people who can make sense of the information. But what does a big data expert look like? The answer is a combination of training and personality. … Continue reading →

Posted in Opinion, Random Thoughts, Tips | Reply

Big Data Brings Big Changes in Office Culture

February 18, 2013

Big Data is awesome, but it can spark some serious changes in office culture. It may take awhile to accept a new way of thinking into established practices, and this week, we’re talking about incorporating an appreciation for Big Data … Continue reading →

Posted in Opinion, Random Thoughts, Tips | Reply

The Big Game in the Age of Big Data

February 11, 2013

Who doesn’t love the Super Bowl? Even if football isn’t your thing, millions of people tune-in to watch the commercials in between plays. While the Super Bowl will always remain a highly watched program featuring athletes and advertising, Big Data … Continue reading →

Posted in Case Studies | Reply

Do Viral Videos Work for Everyone – Part II

February 4, 2013

Public safety announcements (PSA) tend to be serious, boring, and forgettable. Melbourne Metro Trains set out to make a safety commercial that would be interesting and, more importantly, memorable. And so, “Dumb Ways to Die” was born. The funny 3-minute … Continue reading →

Posted in Case Studies, Tips | Reply

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