Permission marketing works, and the success of services like Dollar Shave Club and BirchBox are just the latest examples. In case you haven’t heard of these, here is a brief overview: Dollar Shave Club Select one of their razors, pay one … Continue reading
Brands happily invest thousands of dollars in direct mail, TV advertisements or large PR event, yet spending comparable money on social media, Google Adwords, or banner ads can cause panic attacks. Here are some of the classics: “Just think of the … Continue reading
Sometimes it feels like SEO and PR are worlds apart, but these days, SEO and PR are closer than ever. Stereotypes still linger, like the idea that SEO is reserved for tech geeks while PR is for business spokespeople. The … Continue reading
follow: RSS Tweet with me