Technology makes an allure of achieving perfection ever so reachable. Nowadays it is so seductively easy to edit copy, tweak imagery, or reconfigure plans at your fingertips, that it brings it’s own set of challenges. Sure, perfectionism encourages diligence, attention to detail, and hard work … Continue reading
Geoffrey James’ article “7 Ways to Make Customers Love You” was one of the most popular articles on Inc.com. This made us wonder, wouldn’t it be worth sharing some common mistakes to avoid? So, we compiled our own top seven “not-to-do” list: … Continue reading
If you’re a fan of AMC’s Mad Men, then you’re probably fascinated by the creative and mysterious world of ad executive Don Draper during the 1960s. Sorry Don, there’s a new kind of marketing professional these days—the “Math Men”. In … Continue reading
Selfies are self-portraits most often taken and shared with a smartphone. Yes, many experts think they’re a fad. And yes, people freaked out when “selfie” became the word of the year in 2013. And this means selfies have opportunity and potential … Continue reading
In our last blog post, we introduced the Internet of Things (IoT). Since then, there’s been a big development in the news. Wired magazine is calling it “a case where the IoT is doing tangible work to change the way … Continue reading
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