If you’re a fan of AMC’s Mad Men, then you’re probably fascinated by the creative and mysterious world of ad executive Don Draper during the 1960s. Sorry Don, there’s a new kind of marketing professional these days—the “Math Men”. In … Continue reading
The term “content marketing” gets thrown around a lot in the marketing realm, but what does it really mean? Here at Reach Smarter, we’ve noticed a lot of misconceptions surround this important technique, so for the next several weeks, we’ll … Continue reading
In a sector as subjective and seemingly unpredictable as fashion, is there room for Big Data? Absolutely. New York City Fashion Week wrapped up on September 12, and it was as creative and over-the-top as ever. The fashion industry and … Continue reading
Permission marketing works, and the success of services like Dollar Shave Club and BirchBox are just the latest examples. In case you haven’t heard of these, here is a brief overview: Dollar Shave Club Select one of their razors, pay one … Continue reading
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