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Tag Archives: Big Data

Online Marketing: The Most Important Question To Ask

March 21, 2016

Being a leader means wearing a lot of hats at once—motivator, fact-checker, teacher, meditator – and leading means knowing how to ask the right questions. In a timeless article for Inc., Tom Searcy reminds readers that we need to ask ourselves, “What … Continue reading →

Posted in Random Thoughts, Tips | Reply

Mad Men, Meet the “Math Men”

May 5, 2014

If you’re a fan of AMC’s Mad Men, then you’re probably fascinated by the creative and mysterious world of ad executive Don Draper during the 1960s. Sorry Don, there’s a new kind of marketing professional these days—the “Math Men”. In … Continue reading →

Posted in Opinion, Random Thoughts | Reply

The Internet of Things – Tangible Preview of Things To Come

April 7, 2014

In our last blog post, we introduced the Internet of Things (IoT). Since then, there’s been a big development in the news. Wired magazine is calling it “a case where the IoT is doing tangible work to change the way … Continue reading →

Posted in Case Studies, Opinion, Random Thoughts | Reply

The Internet of Things, An Introduction

March 20, 2014

Have you noticed that more and more products are being integrated with Wifi or cellular networks? Internet-connected cars, kitchens, televisions, watches, gasoline pumps, car washes, refrigerators, vending machines, the list goes on and on. What’s going on here? The truth … Continue reading →

Posted in Case Studies, Opinion, Random Thoughts, Tips | Replies: 1

Big Data vs. Right Data

March 7, 2014

“Big Data” is one of those buzzwords that has been gaining lots of traction since 2011. Every industry, from technology to foreign affairs thinks that Big Data can drastically alter the way things are done. Here at Reach Smarter, we … Continue reading →

Posted in Opinion, Random Thoughts, Tips | Reply

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