Make no mistake, Google’s Hummingbird update is much more than just another search engine algorithm update. It represents a seismic shift in focus on ranking sites from better indexing and crawling the Net to better relevance. Simply put, Google’s Hummingbird is all about getting closer … Continue reading
In the days of mobile, social, and TV advertising, Google’s Pay-Per-Click AdWords can be perceived as clunky, noninteractive, and dare we say it– boring. The candy brand Snickers shows us that not only can a PPC marketing campaign be fun and engaging, … Continue reading
Google AdWords continues to be a major player in internet marketing, but is the power of this tool waning? In his article in The New York Times, titled ‘Small Players Seek an Alternative to the Expense of Pay-Per-Click’, author Darren Dahl … Continue reading
If anyone can give Facebook a run for its money, it’s Google. Ever since the search behemoth launched Google+ last year, marketers have been wondering what this new social network has to offer. Burberry, a luxury clothing company from the … Continue reading
If you don’t live in a cave, you must have heard about Google’s new privacy policy that goes into effect tomorrow, March 1. In short, Google will treat you as a single user across all their products for “a simpler, more intuitive Google experience.” … Continue reading
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