Ben and Jerry’s is known for being an eclectic, funky, and philtrantopic ice cream company, and last month, the company launched an unique social media campaign that capitalized on this image. Starting in November, Ben and Jerry’s asked fans to … Continue reading
Bigger isn’t necessarily better. At least, that’s what Lululemon Athletica seems to be saying through its highly personalized social presence. The company, usually referred to simply as “Lululemon”, sells yoga-inspired clothing in over 140 locations in the United States and … Continue reading
In the fashion industry, looks are important. ALDO, a shoes and accessories company based in Canada, knew that the marketing campaign for their “A is for ALDO” nail polish line would have to look good if they wanted to attract … Continue reading
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