Social networking is fun to use for personal reasons, but when it comes to business, every company should look for quantitative metrics to measure social media success. The hardest part is defining the goals for your company. Is it to … Continue reading
If you’re a fan of AMC’s Mad Men, then you’re probably fascinated by the creative and mysterious world of ad executive Don Draper during the 1960s. Sorry Don, there’s a new kind of marketing professional these days—the “Math Men”. In … Continue reading
Four years ago, Shawn Burns, Vice President of Digital Marketing, SAP, was tasked with creating enterprise Web analytics at SAP. The company was running many major Web properties, but lacked a “single source of truth” on Web activity. Before implementing … Continue reading
As IT technologies surrounding Big Data become more advanced and social media continues to dominate new marketing and CRM initiatives, we have to wonder what is the nature of the relationship between these two entities. Social media is about the … Continue reading
What are you in the mood to watch tonight? Chances are, Netflix already knows. Netflix is the largest provider of commercial streaming video programming in the United States, with over 27 million users accessing the service last month alone. The … Continue reading
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