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Tag Archives: marketing innovation

4 Ways Perfectionism Gets In The Way of Your Success

March 7, 2016

Technology makes an allure of achieving perfection ever so reachable. Nowadays it is so seductively easy to edit copy, tweak imagery, or reconfigure plans at your fingertips, that it brings it’s own set of challenges. Sure, perfectionism encourages diligence, attention to detail, and hard work … Continue reading →

Posted in Opinion, Random Thoughts, Tips | Reply

Is Selfies Culture Good or Bad For Business?

April 21, 2014

Selfies are self-portraits most often taken and shared with a smartphone. Yes, many experts think they’re a fad. And yes, people freaked out when “selfie” became the word of the year in 2013. And this means selfies have opportunity and potential … Continue reading →

Posted in Opinion, Random Thoughts, Reviews, Tips | Reply

Permission Marketing By (the latest) Examples

August 26, 2013

Permission marketing works, and the success of services like Dollar Shave Club and BirchBox are just the latest examples. In case you haven’t heard of these, here is a brief overview: Dollar Shave Club Select one of their razors, pay one … Continue reading →

Posted in Case Studies, Reviews, Tips | Reply

Case Study: Etsy and Big Data

March 5, 2013

Looking for a crochet potholder? A mustache necklace? Or maybe a hand-drawn poster? Luckily, Etsy has got you covered. The eclectic e-commerce site specializes in homemade and vintage goods, and over the last 8 years it’s grown to more than … Continue reading →

Posted in Case Studies | Reply

The Big Game in the Age of Big Data

February 11, 2013

Who doesn’t love the Super Bowl? Even if football isn’t your thing, millions of people tune-in to watch the commercials in between plays. While the Super Bowl will always remain a highly watched program featuring athletes and advertising, Big Data … Continue reading →

Posted in Case Studies | Reply

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