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Tag Archives: marketing to millennials

Facebook – From Yeah to Meh?

June 21, 2012

Remember the days when Facebook’s charm revolved around a feeling of exclusivity? Now, most organizations feel obligated to make a Facebook presence because that’s where “everyone” is spending their time. But evidence suggests that American and Canadian users are starting … Continue reading →

Posted in Case Studies | Reply

TOMS – Marketing to Millennials One Step At A Time

May 31, 2012

Last week, we talked about the millennial generation, a group of teenagers and young adults who are expressive, impatient, and tech-savvy. A retail company called TOMS has found a way to reach this generation, all while making money and promoting … Continue reading →

Posted in Case Studies, Tips | Reply

The Millennial Generation — Spoiled or Engaged?

May 23, 2012

Generation Y, also known as the Millennial Generation, has been called confident, connected, and open to change. People born within this generation (1980-2000) are the first group to grow up with the Internet. Here are some of the typical thoughts … Continue reading →

Posted in Case Studies, Tips | Replies: 1

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