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Tag Archives: Marketing Trends

Mad Men, Meet the “Math Men”

May 5, 2014

If you’re a fan of AMC’s Mad Men, then you’re probably fascinated by the creative and mysterious world of ad executive Don Draper during the 1960s. Sorry Don, there’s a new kind of marketing professional these days—the “Math Men”. In … Continue reading →

Posted in Opinion, Random Thoughts | Reply

Is Selfies Culture Good or Bad For Business?

April 21, 2014

Selfies are self-portraits most often taken and shared with a smartphone. Yes, many experts think they’re a fad. And yes, people freaked out when “selfie” became the word of the year in 2013. And this means selfies have opportunity and potential … Continue reading →

Posted in Opinion, Random Thoughts, Reviews, Tips | Reply

Debunking Content Marketing Myths, Part 2

December 19, 2013

Welcome back to our series debunking the myths that plague content marketing. This week, we’re discussing a couple more myths that need to go away. Myth #4: Content marketing isn’t necessary if you already have social media. Content strategist Jay … Continue reading →

Posted in Opinion, Random Thoughts, Tips | Reply

Debunking Content Marketing Myths, Part 1

December 5, 2013

The term “content marketing” gets thrown around a lot in the marketing realm, but what does it really mean? Here at Reach Smarter, we’ve noticed a lot of misconceptions surround this important technique, so for the next several weeks, we’ll … Continue reading →

Posted in Opinion, Random Thoughts, Tips | Reply

5 Tips for B2B Content Marketing

October 22, 2013

In early October, Content Marketing Institute released their annual report about trends and developments in B2B content marketing. You can check out the full report with all the stats here, but we already did some analysis for you. Based on … Continue reading →

Posted in Opinion, Tips | Reply

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