If you’re a fan of AMC’s Mad Men, then you’re probably fascinated by the creative and mysterious world of ad executive Don Draper during the 1960s. Sorry Don, there’s a new kind of marketing professional these days—the “Math Men”. In … Continue reading
Selfies are self-portraits most often taken and shared with a smartphone. Yes, many experts think they’re a fad. And yes, people freaked out when “selfie” became the word of the year in 2013. And this means selfies have opportunity and potential … Continue reading
Welcome back to our series debunking the myths that plague content marketing. This week, we’re discussing a couple more myths that need to go away. Myth #4: Content marketing isn’t necessary if you already have social media. Content strategist Jay … Continue reading
The term “content marketing” gets thrown around a lot in the marketing realm, but what does it really mean? Here at Reach Smarter, we’ve noticed a lot of misconceptions surround this important technique, so for the next several weeks, we’ll … Continue reading
In early October, Content Marketing Institute released their annual report about trends and developments in B2B content marketing. You can check out the full report with all the stats here, but we already did some analysis for you. Based on … Continue reading
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