Sometimes, Facebook feels like a race. Let’s make a fan page! Let’s get as many fans as possible! More is better the theory goes. Unfortunately, more is not the same as better. The quality of “Likes” is more important than … Continue reading
Geoffrey James’ article “7 Ways to Make Customers Love You” was one of the most popular articles on Inc.com. This made us wonder, wouldn’t it be worth sharing some common mistakes to avoid? So, we compiled our own top seven “not-to-do” list: … Continue reading
Welcome back to our series debunking the myths that plague content marketing. This week, we’re discussing a couple more myths that need to go away. Myth #4: Content marketing isn’t necessary if you already have social media. Content strategist Jay … Continue reading
The term “content marketing” gets thrown around a lot in the marketing realm, but what does it really mean? Here at Reach Smarter, we’ve noticed a lot of misconceptions surround this important technique, so for the next several weeks, we’ll … Continue reading
Brands happily invest thousands of dollars in direct mail, TV advertisements or large PR event, yet spending comparable money on social media, Google Adwords, or banner ads can cause panic attacks. Here are some of the classics: “Just think of the … Continue reading
follow: RSS Tweet with me