In the days of mobile, social, and TV advertising, Google’s Pay-Per-Click AdWords can be perceived as clunky, noninteractive, and dare we say it– boring. The candy brand Snickers shows us that not only can a PPC marketing campaign be fun and engaging, … Continue reading
Google AdWords continues to be a major player in internet marketing, but is the power of this tool waning? In his article in The New York Times, titled ‘Small Players Seek an Alternative to the Expense of Pay-Per-Click’, author Darren Dahl … Continue reading
Who says you can’t teach an old dog new tricks? For over a decade, advertisers have used Google AdWords to create ads based on a set of relevant search words and phrases. When people search on Google, these ads appear … Continue reading
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